Tokyo's definitive Street Fashion authority30 March, 2012 by Chad
One thing I had always wished to do but had been putting off is to introduce our readers to some other quality sites with related content. Just one of those sites that I have been following for years has got to be Style Arena’s fashion portal, formally known simply as Tokyo Street Style. Since 2002, the site has been capturing and documenting colorful examples of street fashion around Tokyo on a weekly basis. This state funded initiative is a wonderful example of Japan’s appreciation for the arts.
Tokyo Street Style’s original goal was simply being to improve the quality of fashion in Tokyo. We’re not sure how you quantify something as intangible as this, needless to say it would be pretty impossible to get government funding for such a concept in Singapore. But the popularity of the site does mean that there are Tokyolites dressing up just in hopes of making the front page.
You can see it in practice here, the Style Arena peeps camp at the same spots each weekend, scouring for the most interesting fashion finds. For Omotesando, it’s just around the corner of Meijidori. You can’t miss the people signing release forms here.
Over the years Style Arena have expanded the site to incorporate business listings and commentary on fashion trends. Their New Tribe (formally Bunka Style/Neo Style) section covers interesting subculture trends in the world of Japanese street fashion. The newest additions are Event Snap (cover of fashion shows) and the more useful Trend Search. Now, all of the Street Style snaps are labelled and sortable by brand so you know where to look for the interesting pieces that you spot!
Check out Style Arena’s Tokyo Street Style here.
Supermerlion's Webmaster and Editor-in-Chief. Singaporean Nikkeijin with over 12 years of experience in the media industry. Producer at a Japanese entertainment company. Former Web Developer, Graphic Designer, Multimedia Programmer, Manager and Consultant. Shoots with a Canon 5Dmk2.