The Kobe Collection unveils its new image14 February, 2012 by Chad
Before there was the Tokyo Girls Collection, there was the Kobe Collection, a similar fashion event but with an emphasis on more upscale brands. The Tokyo Girls Collection has since won the title of the most popular fashion show with its focus on affordable, wearable fashions. But this year, the Kobe Collection is back with a brand new image. As the Tokyo Runway, the event hopes to win back the hearts of young women in Japan.
The Tokyo Runway 2012 Spring/Summer event will continue to combine premium brands with popular models. The focus now seems to be on medium-high end boutiques and new labels (that are still pricier). But like the Tokyo Girls Collection, focuses on clothing for the masses as opposed to high fashion.
Notably absent are many of the popular mainstream names featured at TGC. But the show makes up for this by choosing to go with sheer quantity of unique brands. In total, more than 30 brands will be making their appearance at the Tokyo Runway 2012 Spring/Summer. Also, unlike the competition, the Kobe Collection has consistently displayed a small number of popular foreign labels such as Armani Exchange and Jill Stuart. The Tokyo Runway will likely appeal to an older audience and those looking for a more exclusive look.
Tokyo Runway 2012 Spring/Summer will take place at Yoyogi Stadium on 20th March 2012 and tickets are available for between 3,000 to 8,000 yen. More information can be found at the official site.
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