Shiroi Koibito

World famous snack from Hokkaido 07 May, 2010 by Yan

Shiroi Koibito (白い恋人) is probably the most famous F&B icon (other than the world famous Sapporo Beer) from Hokkaido, Japan. Literally translated, it means White Lovers. You will probably fall into white love after taking a first bite of this very delicious biscuit. With its flagship shop and factory located at the main city of Sapporo, Hokkaido. Shiroi Koibito is definitely the ideal gift for family and friends if you happen to take a vacation over there.

So whats the big fuss about these biscuits you may ask? Other than the souvenir factor, Hokkaido produces some of the best dairy products and produce in Japan. With that in mind, Shiroi Koibito is a concoction of white chocolate sandwich between 2 thin butter biscuits. Getting a box of these guys would have meant that you have effectively tasted half of the best stuff Hokkaido has to offer.

If you are interested to find out more about Shiroi Koibito, here’s a link to the official website.

For reasons unknown, boxes of Shiroi Koibito were sold at the Narita Airport. DO NOT THINK, JUST BUY.

They have a shelf life of about 2 months, all the better to buy a few more boxes and slowly savor them.

Contents of the opened box of Shiroi Koibito. This is a box of 18 biscuits for 1100 yen.

A packet of an individual packaged Shiroi Koibito.

Date of expiry is printed on every single piece of Shiroi Koibito biscuit. Great if you are giving out individual packs to friends.

The actual biscuit, see the thick layer of white chocolate? They are to die for.

With all the facts aside, my baseline when it comes to snacks: It better taste great. To grant any return patronization from me, taste factor is (almost) all that counts. Needless to say, Shiroi Koibito passes the taste test with flying colors. In fact, they are to die for.

Petite, soft, but still sandwiched with an equally thick filling of white chocolate. The biscuits crumbles in your mouth, infusing with the white chocolate. The surprise, they are not over cloyingly sweet too, perfect even for friends who do not have a sweet-tooth.

Supposedly, Shiroi Koibito are Hokkaido-unique products that you can’t normally find outside of Hokkaido. But if you happen to see them for sale in any other places, don’t hesitate and just buy whatever amount that you can afford, you will thank yourself for it afterwards.