Max out your summer fever once more with the SUPER☆GiRLS!18 May, 2012 by Chad
It’s been less than a month since Million Smile and SUPER☆GiRLS are already back promoting their followup release. Puripuri SUMMER Kiss (プリプリ♥SUMMERキッス) is due for a 4th of July release, just in time for the actual Japanese summer season. With their last summer single, MAX! Otome Gokoro taking them to the 2011 Japan Record Awards, can this new song live up to expectations?
If we were to judge SUPER☆GiRLS purely by the bikini-factor, they would reign supreme above all other idol groups, hands down for the second year in a row. Year after year, the industry sees the need to equate this hottest time of the year with bikinis and Puripuri SUMMER Kiss puts the SUPER☆GiRLS back in some thankfully tasteful bikinis.
Just like with MAX! Otome Gokoro, the clothes featured in the new single are actually part of their continual collaboration with 7-Eleven’s Ito Yokado departmental store. And fans can once again look forward to actually purchasing the hybrid bikinis featured in the single. The song graces Ito Yokado’s new commercials and makes for an addictive jingle.
Puripuri SUMMER Kiss was also performed live in full during a free promotional event that SUPER☆GiRLS held outside the Ario Kameari store in Tokyo two weeks ago.
While it is still too soon to tell if it will stick in our heads for as long as MAX! Otome Gokoro, it is apparent that Puripuri SUMMER Kiss is as catchy as all of SUPER☆GiRLS other releases so far. The song itself follows a mostly tried and proven format for the group, each of the girls rotate through their lines, there’s the necessary Mizote Ruka solo and the usual dance interval led by Shimura Rika, but it is Puripuri SUMMER Kiss’s simple hook that is burned into your memory instantly.
Promotions for the single have been going on longer than you’d think. As usual, fans are able determine by vote for their choice of promotional photos to be used through the free Maidoru! SUPER☆GiRLS mobile fan club. But also, those purchasing their previous single Million Smile were able to vote who would get a solo B-side song in Puripuri SUMMER Kiss.
Now that the votes are already in, it seems leader Yasaka Saori will be featured inside singing her song of choice, Hatsukoi Graffiti (初恋グラフィティ), which was previously the coupling song for their first single Ganbatte Seishun.
It’s still a while away before Puripuri SUMMER Kiss hits later in July, so you can look forward to more updates as the time approaches. The individual member comments will be uploaded to the official YouTube channel soon, so keep a lookout for that.
Update: Here’s the full PV for Puripuri SUMMER Kiss.Click here to search CDJapan for Puripuri SUMMER Kiss and other related items.
Supermerlion's Webmaster and Editor-in-Chief. Singaporean Nikkeijin with over 12 years of experience in the media industry. Producer at a Japanese entertainment company. Former Web Developer, Graphic Designer, Multimedia Programmer, Manager and Consultant. Shoots with a Canon 5Dmk2 and Sony RX100-2.