Penny Arcade Expo comes to Asia Pacific28 June, 2013 by Chad
Penny Arcade Expo, the convention dedicated exclusively to gaming surprises us this year by landing on Asia Pacific shores. Founded in 2004 by the folks behind the highly popular Penny Arcade comic series, PAX has grown to become the largest gaming event in North America. Come July 19, the expo will expand internationally for the first time with PAX Australia in Melbourne.
As a producer for video games myself, I’m definitely excited at the idea. Here, gaming has often taken a back seat to other popular culture at media conventions, and those dedicated to gaming have lacked professional support. PAX Australia is posed to be the largest gaming convention this side of the globe, and thanks to the experienced people involved, very likely the best.
PAX Australia will be held at the Melbourne Showgrounds between of 19-21 July. It looks like it’d be a hit with both gamers and the industry alike, with tickets for all three days having long sold out. A number of people I know from the region are already prepared to fly over for the inaugural event of which an audience of 35,000 is expected. For those who are already on their way, you might want to check out the PAX Australia schedule or download the interactive program guide for smartphones. You might also want to look up the PAX Australia Facebook page for the latest event updates.
International guests at the event include Nintendo, Wizards of the Coast, BioWare among others. Various local game developers will be representing at the event too which will be interesting to see. There will be a number of gaming challenges (both digital and tabletop) spanning over the weekend to look forward to including the Pokémon Video Game Australian National Championships, which will be held at PAX Australia. Microsoft will also be showing off their XBOX ONE system for the first time in Australia at the convention.
Also attractive is the fact that visitors will be able to get up close and personal with many key industry players and even join in on their discussions. This is a prime opportunity for fans to get some insider insights into their favorite gaming franchises. It’s also a nice networking opportunity and developers, might benefit from learning a thing or two through interaction with their audience. The keynote speaker for the event will be none other than Ron Gilbert, co-creator of the famous Monkey Island series.
As you are familiar with, Supermerlion has so far served as a platform to introduce people to a variety of different culture, products and happenings from around Asia. PAX Australia will also coincide with our site’s expansion into Pacific related content. We’ll be sending a number of members to to provide coverage of PAX Australia and have partnered up with the people behind PAX to bring you information relating to the event, and other exciting things to come in the future.
Supermerlion's Webmaster and Editor-in-Chief. Singaporean Nikkeijin with over 12 years of experience in the media industry. Producer at a Japanese entertainment company. Former Web Developer, Graphic Designer, Multimedia Programmer, Manager and Consultant. Shoots with a Canon 5Dmk2 and Sony RX100-2.