Paparazzi

The Girls' Generation are back with another ultra stylish release

If Electric Shock wasn’t enough of a treat, along comes SNSD just two days later with a preview of their newest Japanese single, Paparazzi. While it is currently in the media shadow of f(x)’s viral hit, Girls’ Generation fans have little to complain, with Paparazzi very much living up to last year’s incredibly catchy Mr. Taxi.

SNSD have been constantly reinventing themselves with each new release and the group’s new offering is no different. The theme this time is a simple play on the song title, with the video set and outfits having an old Broadway feel.

But as much as some things may change, others instinctively stay the same. Fortunately, it’s all good. Paparazzi is the same ultra catchy, ultra stylish pop that Girls’ Generation fans have come to love. While it doesn’t jump out at you like Electric Shock, I could honestly see myself listening to this for a while to come. It definitely helps that their pronunciation is not nearly as cringe worthy as before.

As always, the choreography is worthy of praise and will no doubt inspire hundreds of imitators on Niconico and whichever English and Korean counterparts in vogue now. More than anything, they’ve got that down.

Paparazzi Hummer Limousine at Tokyo Shibuya.

Paparazzi will be in stores next week on 27th June. To help promote the release of the new single, they’ve pasted up a Hummer Limousine with the Girls’ Generation decal which is currently making its rounds around Tokyo. Here’s a picture of it over in Shibuya, Tokyo’s popular shopping district especially among women, who seem to make up the dominant percentage of SNSD fans in Japan.

Images by S.M. Entertainment.