Brightly colored kneaded mush25 March, 2012 by Chad
Here’s another find from the popular series of Japanese DIY candy, Kracie’s Nerunerunerune. Nerunerunerune (ねるねるねるね) is a nonsensical repetition of the Japanese word for “knead”. At first glance it’s an uncomplicated, cheaper alternative to their other candy kits, isolating only the most interesting part of the candy making process. But this simple candy toy is actually one of their oldest products. It looks like DIY candies aren’t that new a thing.
Kracie’s Nerunerunerune is a popular children’s candy created in 1984. The candy has constantly made tweaks to its recipe and flavors throughout the years but two things remain the same today, Nerunerunerune’s 100 yen price and this commercial, which features a gaijin witch, mixing up the candy to a familiar jingle.
Nerunerunerune 1984 Commercial:
Nerunerunerune 2011 Commercial:
I managed to get hold of two packets here, a purple grape flavored Nerunerunerune and a blue soda flavored one.
We’ve had some trouble with some of the other DIY candy in the past but the instructions for Nerunerunerune look simple enough (considering this is aimed primarily at children). All you need to begin making your own kneaded candy is a little water on hand. I can imagine a crouched school kid funneling water out a pet bottle to make this.
Apparently, I’m supposed to mix up the first sachet’s contents with one scoopful of water first. Then add in the second batch of powder to create a two color blue-purple whirl. I must had messed it up somehow though, as it ended up just purple.
Maybe there was too much water but the candy ended up pastier than I had expected. When given a bit of time, it hardens into a meringue like texture though. The whole thing tastes like those powdery candy you get from those Syokugan (candy and toy combos) which I used to play with as a kid. Which is kind of funny since Kracie’s sweets are effectively both a candy and toy in one.
As expected, there is a bit of grape flavoring added. After a bit of research, I’ve learned that Kracie has more recently refreshed the grape flavored Nerunerunerune and made it sweet to match modern children’s tastes. This one here was from a previous batch and is really sour.
I uploaded a video of the creation process this time. My apologies in advance for the poor choice of elevator music.
The soda version is nearly identical to the grape Nerunerunerune except that although it is labelled Soda Flavor, it really is what the Japanese refer to as Ramune flavored. This is of course the standard Syokugan candy flavor. Heck, this version even replaces the sprinkles with the mentioned candy itself as a topping.
This time, I tried mixing both the powders in at the same time. But instead of the promised blue-yellow streaks, I got a fluffy light blue candy instead. Clearly I’m doing something wrong.
The fact that you don’t have to physically mold it into anything with your hands makes Nerunerunerune immediately more appetizing than any of Kracie’s other candies. But like the other do-it-yourself candy toys, Nerunerunerune’s taste leaves much to be desired.
At the most basic level, it is essentially a mix of sugar and possibly egg. But to inquisitive young minds, this candy is probably meant to add a certain amount of entertainment (and a sense of achievement). What surprises me the most though, is how kids could afford to fork out 100 yen to pay for candy back in 1984.
Once again, here’s another video of the process.
Supermerlion's Webmaster and Editor-in-Chief. Singaporean Nikkeijin with over 12 years of experience in the media industry. Producer at a Japanese entertainment company. Former Web Developer, Graphic Designer, Multimedia Programmer, Manager and Consultant. Shoots with a Canon 5Dmk2 and Sony RX100-2.