Milky treats with a 100 year heritage15 October, 2011 by Chad
A household name, Fujiya has been in the confectionery business in Japan for more than 100 years. You’ve probably come across their mascot, Peko-chan a cheeky looking child with her tongue stuck out. All of Fujiya Milky’s treats are decorated with the iconic symbol and occasionally her male counterpart Poko. The company is well known for their various pastries and confectioneries, often featuring their namesake flavor.
Milky’s candies can be found in stores globally. Their classic “Milky” candy the original Japanese equivalent of the more prevalent (at least in in Singapore) White Rabbit candy. But like the Chinese brand and their Melamine scare, Fujiya Milky was involved in scandal involving expired ingredients in 2008.
Now, as much as people want to deny it the use of expired ingredients is a fairly common occurrence in the F&B industry. It’s something that is often swept under the rug. But when such an issue is brought to light, it can mean devastating results for a company. Especially in Japan, where competition is fierce and quality is a major issue. The previous president of Fujiya was made to step down, and till now the company has had to steadily rebuild their lost trust with the public.
But perhaps enough people have grown up with fond memories of Milky products to make this an easier task. When a brand has such an extensive history, they would also surely attract customers occasionally yearning for its familiar taste.
Ignoring the scandal, Milky still brings us some of the most delectable deserts and stores are located around every part of Japan. The prices of their pastries aren’t exactly cheap, but customers can be assured that the quality (and quantity) does not disappoint. Here’s a picture of one of their more common items, the Milky Cream Puff (Shu Cream).
The giant puff still remains incredibly light despite its large size and is filled with a generous amount of sweet filling. There’s even an ice cream equivalent available now.
More information about Fujiya, Milky and an extensive list of their products is available at their official site.
Supermerlion's Webmaster and Editor-in-Chief. Singaporean Nikkeijin with over 12 years of experience in the media industry. Producer at a Japanese entertainment company. Former Web Developer, Graphic Designer, Multimedia Programmer, Manager and Consultant. Shoots with a Canon 5Dmk2 and Sony RX100-2.