Traditional themed Evangelion store to open in Hakone this week12 July, 2013 by Chad
Following the success of the Evangelion Store Tokyo-01 which launched back in November 2011, a second Evangelion themed shop, Eva-ya is coming soon. While the first Evangelion Store in Harajuku featured a more contemporary boutique design, this second shop, which will open in Hakone this week draws inspiration from traditional Japanese omiyage gift shops.
The Fuji-Hakone area is of course best known for its, lovely mountain scenery, hot springs and traditional wood crafts. Eva-ya will look right at home at the popular tourist destination.
While a countryside town like Hakone might seem strange to open such a shop, this is not the first time that Evangelion been seen in Hakone. The Hakone area is depicted extensively in the popular anime-series and Evangelion has been used in the past to promote tourism in the area, such as a limited duration Tokyo-03 Lawson convenience store that saw throngs of fans flocking to Hakone years ago.
The store will be located just below the train station at Hakone-Yumoto, usually the first stop for most travelling around the area, and where most of Hakone’s traditional shops and restaurants are located. In keeping with the theme, Eva-ya will offer exclusive Evangelion inspired traditional sweets and crafts. Eva-ya will open 14 July 2013.
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