A good week for K-Pop fans19 June, 2012 by Chad
Last week, Korean pop group f(x) released the promotional video to the titular track of their brand new mini-album, Electric Shock. Since then, their YouTube video has gathered over 10 million views in that time, ranking as the social video site’s “Most Viewed”, “Most Liked” and “Most Discussed” video, with many of the hits coming from none other than South East Asia. Needless to say, Electric Shock has taken this side of the world by storm.
As viral as K-Pop music is in Asia, it typically takes the artists months to get this sort of numbers, as fans chock up repeat views. This time though, the Korean group has America to thank for the increased exposure, after some famous blogs and news sites took interest in the video.
If you’ve been following this site, you’ll know that one of the points I’ve been hammering down is that regardless of whether you love or hate the whole K-Pop wave, you’ve got to admit that they are doing it right with embracing the internet as a medium.
Electric Shock had been up at the Apple iTunes store since a couple days earlier. Now, f(x) ranks way up there on my K-Pop playlist along with 4minute and once the Girl’s Generation, so I was pretty psyched to discover this new release.
f(x) has got the Korean formula down pretty well, with past releases like La Cha Ta and NU ABO. Their music can be described as a balance of strong beats, the song title on repeat and Amber breaking in for her rap. Though not nearly as blatant to the point of 2NE1’s music. Throw in some colorful pop art visuals, synchronized hip hop inspired dancing and the function girls got themselves another thematic hit.
Electric Shock does seem a tad simplified compared to their past tracks and is immediately catchy (thus the 10 million hits), though at the same time I’m not so sure if I’ll be listening to it as long as their other songs.
Speaking of Girl’s Generation, no sooner had f(x) released their new album than S.M. Entertainment had unveiled SNSD’s new Japanese single Paparazzi. More on that in another post perhaps. Needless to say, it has been a good week for K-Pop fans, especially since this is f(x)’s first new release in more than a year.Click here to search CDJapan for Electric Shock and other related items.
Supermerlion's Webmaster and Editor-in-Chief. Singaporean Nikkeijin with over 12 years of experience in the media industry. Producer at a Japanese entertainment company. Former Web Developer, Graphic Designer, Multimedia Programmer, Manager and Consultant. Shoots with a Canon 5Dmk2 and Sony RX100-2.