Beauty Survivor

Last month, current top model Angelababy became the new face of Vidal Sassoon when she appeared for brand’s new commercial, Beauty Survivor. The campaign also marks her first attempt at singing as she provides the titular song for the promo herself. Angelababy replaced the previous spokesperson of two years, Amuro Namie, sparking outrage among fans of the Okinawan singer everywhere.

The CM:

It is easy to see why many were upset with the change. In comparison to past ads, the new setup comes across as rather tacky. And as much of an Angelababy fan one might be, you’ve got to admit that singing is not her forte. Her English lines made my hair stand on end. I’m not sure which is worse though, the ridiculous concept of the video or Angelababy’s feeble attempt at singing.

Full Song (if you dare):

In comparison, here is one of Amuro Namie’s past commercials.

Short Version:

Full Version:

Putting aside the R&B Queen’s top notch vocals, I’ve still got to go with the Amuro Namie ads for being classier, happier and just more stylish.