Homegrown bubble tea cafe29 September, 2011 by Yan
Before you wonder why there’s another bubble tea post, it’s good to know that just like 10 odd years ago, bubble tea is all the rage in Singapore again. Bubble tea shops are sprouting like crazy in every corner of this little red dot and if you ever wandered around town, chances are you’d find a bubble tea shop every hundred steps or so. This time I’m going to introduce one of our homegrown shops, Artease Cafe.
For readers who had not realized yet, Artease Cafe is one of those bubble shops that is entirely managed by one of our own local bloods. Despite operations running shy of a year, they have been enjoying tremendous success and now have a couple branches around town.
To some, Artease might just be another convenient bubble tea shop to get their fix of drinks. But on second look, their drinks are a notch pricier than those offered by other shops. So what gives them the edge over the rest of the shops?
I’d definitely say it’s the drinks themselves. Having tried out most of their offerings, I can also say that their drinks are also a small notch tastier than what the rest offers. Versus the stiff competition from popular franchises from Taiwan like Gong Cha and KOI Cafe, Artease definitely stands up on its own ground without any difficulty.
It also helps that Artease offers not only customizable drinks (like varying sugar levels and ice), even their pearls are offered in both large and small versions (hence the reason why I do see a lot of people insist to have their pearls small now). Their well trained and attractive staff likely have a impact in drawing lines to their shops too.
Who doesn’t appreciate someone who can prepare your drink on the spot skillfully and also some eye candy on the side?
But just maybe, some will just support them because it’s right to support homegrown brands? I’m leaning towards that direction.
Unlike other shops that offer strictly drinks only, Artease itself is also a small cafe that offers set meals and small bites to accompany their beverages if desired. It might not be big enough to house a party, but it definitely is small and cozy enough to house a few groups of four comfortably.
I gave their burgers a try and was quite surprised that it was pretty well done and tasty. Pity that I didn’t have the chance to try out more of their snacks but I know I’ll be back for more another day. Not many places in town does offer above average food without all the prevailing taxes and surcharges now so it’s definitely a draw point.
So why love Artease? I’ll just quote from the shop themselves. “We also think that life without tea is just plain arse… You’re a smart fella, you can figure the rest out.” Give them a try, and you might find yourself supporting this homegrown bubble tea shop too.
With the newly opened esplanade branch, Artease Cafe now has a grand total of 3 stores littered around town awaiting to be savored. For those who are interested, one can find their webpage over here.
Artease Cafe Tanjong Pagar
1 Tanjong Pagar Plaza
#01-35 Singapore 082001
Artease Cafe Cineleisure
8 Grange Rd
#01-03 Singapore 239695
Artease Cafe Esplanade
8 Raffles Avenue
#01-13C Singapore 039802
Addicted to film, Yan shoots with a black Nikon Fm3a. For special occasions, Yan shoots with a Mamiya Sekor TLR.