About

About the Supermerlion ethos

What is the Merlion?

Fiction
The Merlion is a legendary creature, a beautiful hybrid of lion and fish native to Singapore. Traditional fables from when the country was still a fishing village tell of how the mythical beast protected Singapore’s waters. Till this day, locals still worship the Merlion as a symbol of prosperity.

The Truth
During the late 1950s and early 1960s, the new country of Singapore began to attract tourists from all over the world. As an immigrant country, Singapore did not possess any cultural creations to call its own. To counter this problem, the government created the Singapore Tourism board to help support the country’s fledgling tourist industry.

Lacking any elements to model local Souvenirs after, the Merlion was imagined in 1964 by Mr Fraser Brunner, a member of the Souvenir Committee in the Singapore Tourism Board. The character was a combination of Singapore’s traditional name “Temasek” (from when it was a fishing village) and it’s new name “Singapura” (lion city). Brunner’s creation, and it’s fabricated history was easily accepted as canon by by tourists. Overjoyed at the success of it’s new marketing tool, Singapore erected a statue of the Merlion along its river banks in 1972. The grand statue was constructed from cement, plates and teacups.

What is Supermerlion?

Tired of the fictional and grossly inaccurate depictions of Singapore found in the media, Supermerlion was imagined in 2006 to right the injustice that the Merlion had done. The goal, the creation of an online portal where the true local flavor of Singapore could be accurately represented to the rest of the world.

Over the next few years, the plan was acted upon in one form or another but without success. It was only during November 2009 that Supermerlion was established in it’s current form and was finally made public in February 2010. Fortunately, our best posts prior to this date have been salvaged from Supermerlion’s various predecessors.

Our Audience

People residing in the United States, Singapore and Japan make up the majority of our viewers. According to our data, there are an equal number of male and female users, most of whom are single, fall within the 18-34 year old demographic and have at least a graduate degree.

Since its launch in February, the site has met with a steady growth rate each month. Search engines account for more than half of our views each month as the site ranks among the top results on all related search terms. Viewers spend an average of 3 and a half minutes each visit. Excluding bounces, most visitors spend about 5 minutes on the site.

Supermerlion takes on Asia

Embracing Singapore’s origins as a port town. Supermerlion has moved on to cover relevant information from all over Asia.

This collaborative “blog styled” editorial website that strives to covers interesting news items, original articles and first hand reviews relating to the region. Posts are based on our authors’ interests, and are written in a personal and exploratory manner.

 

Content

Experiences
First hand accounts of attractions, events and places to visit.

Culture
Lifestyle, traditions or general odd quirks about living in Asia.

Media
Music, film, popular art and the people involved.

Fashion
Clothing, beauty and other vanity topics.

Disclaimer

Our writers come from all walks of life, with years of experience in the fields of media, design, medicine, yes even the food and beverage line. As such, they are probably as qualified as any other to write upon the topics featured on this site. Still we do not attest to be experts on the subjects, which is why most of our opinions are clearly labeled as “Shares” instead of “Reviews”.

If you disagree with our posts, create your own site or better yet, join our own editorial team. We are always on the look out for opinionated writers.

Do keep in mind that posts are written by a number of different people with different styles. While some of our authors do tend to write with in a satirical manner, others prefer a more tongue-in-cheek approach. Many posts also have a dual nature where we present both the pros and cons of the subject. Misreading or worst yet, assuming after only reading part of a post is going to lead to misunderstandings.

Also consider that our individual writers do have their own bias, for everything that they disapprove of though, there are many more which they do.

Being only human, there are bound to be mistakes. Feel free to point out on technicalities. Constructive criticism is appreciated, encouraged even. Occasionally, we may go out of line, let us know. If you really must, go ahead and tell us that the post sucks. But vulgarities and directed insults are clearly not tolerated in the comments box.

Fortunately, when you really feel the need to do that, you can drop us insults and threats over through our contact form. We will still read it, but the minors reading the site won’t have to. You might even save yourself some embarrassment.

If you are the official representative of any mentioned product or service and require a second opinion on the subject feel free to contact us directly as well.